Beauty Brand-Focused Film Collaborations

L'Oréal Paris Partners with the Devil Wears Prada 2

L'Oréal Paris announced a promotional collaboration with the upcoming film 'The Devil Wears Prada 2' and launched a custom advertisement that aired during the Academy Awards telecast on March 15th, 2026. This venture serves to connect the beauty brand with the glamour and cultural resonance of the beloved film franchise.

For the ad, L'Oréal Paris tapped global ambassadors Kendall Jenner and Simone Ashley, the latter of whom portrays Amari, "one of Miranda's latest assistants" in 'The Devil Wears Prada 2.' The spot was set within the recognizable world of Runway Magazine and revolved around a comedic misunderstanding where Jenner is mistaken for an applicant seeking the position of Miranda Priestly's assistant, while Ashley appeared as Amari.

L'Oréal Paris' collaboration with 'The Devil Wears Prada 2' extends beyond the Oscars, with additional creative activities planned throughout the movie's theatrical release period in May 2026.

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