Sniffable Deodorant Billboards

Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff

Deodorant brand Sure is releasing a whole-body deodorant touted as the first of its kind in the category for the UK, and the public is being made aware of it with interactive deodorant billboards in London. To emphasize that Sure's latest launch can be used all over to keep people smelling fresh and feeling confident, the out-of-home campaign challenges passersby to enjoy the scent of sniffable ads.

This campaign spotlighting the unusual places that people can spray their deodorant was inspired by research that says as many as two-thirds of Brits use an underarm deodorant on other parts of their body, and 67% of surveyed participants in the UK admit to fearing body odor as a result of sweating.

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