Comprehensive Packaging Redesigns

Waterloo Sparkling Water Overhauls Its Packaging Design

Waterloo Sparkling Water has introduced a comprehensive packaging redesign across its entire product portfolio, marking the first such update since the brand’s launch in 2017. The new carton and can graphics are now appearing in retail stores and online channels nationwide.

Waterloo Sparkling Water's refreshed visual system, developed in collaboration with the brand agency CBX, features more saturated and vibrant colors, a cleaner overall layout, stronger appetite-inducing flavor cues such as larger fruit imagery, and a modernized brand mark. All elements in this comprehensive packaging redesign are intended to increase shelf visibility and make it easier for shoppers to quickly distinguish between different flavor varieties.

Ultimately, the updated look also reinforces the brand’s core positioning around 'full flavor' and its WATER DOWN NOTHING campaign.

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