Cool-Headed Content Creators

Snickers is on the Hunt for Its First Chief Online Chill Officer

Plenty of adults are nostalgic for the internet's earlier days, when scrolling felt less like a curated performance and more like stumbling into something genuinely fun and silly just for the joy of it, and this summer, Snickers is searching for its first-ever Chief Online Chill Officer to inject feeds with more positivity. "If you've spent more than five minutes on social media lately, you've probably realized the internet has absolutely no chill," said Chanel Gant, Mars Ice Cream Senior Marketing Director. "Snickers Ice Cream Minis are all about delivering satisfaction in perfectly snackable bites, so we wanted to extend that same spirit online."

This paid, two-week mini-experience will see Snickers' Chief Online Chill Officer respond to the least chill online moments with witty comments and coupons offering free Snickers Ice Cream, as well as create social content and vlogs, share peeks behind the scenes, and of course, eat Snickers Ice Cream Minis.

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