Meme-Inspired Perfume Mists

Sol de Janeiro's Cheirosa 67 Perfume Mist is a Limited-Time Release

Inspired by Gen Alpha's obsession with saying “six, seven," Sol de Janeiro launched a limited-edition, meme-inspired Cheirosa 67 Perfume Mist. The brand is known for its numbered fragrances like the original Cheirosa 62, Cheirosa 40 Bom Dia Bright and Cheirosa 59 Delícia Drench, and Cheirosa 67 is a fun-focused release that was quickly brought to market. As the brand detailed on Instagram, "To reduce waste and bring this mist to life for you as fast as possible, we repurposed unused Cheirosa 71 bottles just for this drop. Each bottle comes with a custom label applied by hand."

In terms of scent, this mango-forward perfume mist plays with notes of black currant, pear nectar, vanilla crème, amber woods, caramelized patchouli and whipped musk.

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