Mayo-Dispensing Bow Ties

Hellmann's BYO Bow Saves Condiment Lovers from Having to Carry Sachets

Hellmann’s found that nearly one in five Australians bring their own condiments to restaurants, even though more than half say it feels socially unacceptable, and to save fans the trouble of carrying their own stash, the brand launched the BYO Bow. The rhinestone-adorned accessory doesn't just make a style statement, it takes the form of a bow tie that discreetly dispenses mayonnaise.

This collaboration between Hellmann's, REIGNER and Kayln Ponga, touted as "condiment couture," can be won by fans of the brand as part of a giveaway on social media, along with a year's supply of mayo.

All the while, the mayo-dispensing BYO Bow bolsters Hellmann’s new local brand platform, Hell Yeah Hellmann’s, which stands for unparalleled enthusiasm and making dishes more exciting.

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