Boy Band Bagel Toppers

PopUp Bagels Has a New Burning Up Schmear with Jonas Brothers

PopUp Bagels has teamed up with the Jonas Brothers to bring the heat this month in the form of a new Burning Up Schmear.

Inspired by the Jonas Brothers' iconic 2008 single 'Burnin' Up,' the new Burning Up Schmear is a unique Hot Pepper Parmesan Cream Cheese flavor. The new flavor specifically combines the nutty and cheesy taste of Parmesan with a little kick of heat. The collaboration came together based on a DM from singer Joe Jonas to PopUp Bagels' Instagram with just three words: "Burnin’ up collab?" As Joe Jonas himself explains, "Sending that ‘Burnin’ up collab?’ DM was the easy part, from there, it just clicked. Getting to launch it alongside our tour has been a blast, and I can’t wait for everyone to try it.”

The new Burning Up Schmear is a limited-time offering that's only available from August 17 through August 26, 2026, at all PopUp Bagels locations nationwide.

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