Bubble Wrap Billboards

Tombola's Interactive Billboards Engage Passersby with a Sensory Activity

There's universal appeal in popping bubble wrap because of the instant, tactile sensation it delivers, and Tombola tapped into it to create The Bubble Wrap Billboard. Set up in London, the interactive billboards by Meanwhile entice passersby with a tiny, controlled act of destruction that relieves tension, rewards curiosity, and taps into something deeply playful and human.

Complete with a scannable QR code, The Bubble Wrap Billboard directs adults on the streets to discover more fun and games beyond the entertainment it offered in the moment. The Bubble Wrap Billboard by Tombola is a simple visual reminder that the urge to play never really leaves people with age, it just waits for the right trigger.

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