Honest Back-to-School Activations

The Brutally Honest Kids Stand Popped Up at Lincoln Park Zoo

This back-to-school season, organic juice drink brand Honest Kids popped up at Chicago’s Lincoln Park Zoo for the Brutally Honest Kids Stand activation that invited kids to share their most honest takes about their parents. While plenty of packaging is designed to let parents tuck a heartfelt note into a child's lunchbox, Honest Kids took this idea further by turning a one-way gesture into a genuine back-and-forth, turning snacktime into family conversation starters that were just as funny as they were frank.

Kids are some of the world's most genuine critics, and with this activation, Honest Kids leaned into this, all while acknowledging the pressure parents sometimes feel to perform perfectly, and highlighting its limited-edition back-to-school packaging, and no-added-sugar products with USDA organic certification.

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