Non-Alcoholic Music Festival Sponsorships

Breakaway Music Festival and Hiyo Expand Partnership

Breakaway Music Festival and Hiyo have announced an expanded three-year partnership that designates Hiyo as the official non-alcoholic beverage partner for Breakaway's nationwide festival tour across the 2026, 2027, and 2028 seasons. This announcement builds upon several years of prior collaboration that began with selective integrations.

The Breakaway Music Festival and Hiyo agreement encompasses 13 U.S. markets in 2026 alone, where Hiyo's organic social tonics will be available on-site. The beverages are accompanied by immersive activations and discovery-led product sampling developed through Breakaway Music Festival's newly launched experiential marketing division, Breakaway 360.

All in all, this partnership reflects a strategic alignment between the festival's mission to create inclusive, community-driven experiences and Hiyo's rapid national expansion, which now includes over 9,000 retail locations such as Target and Costco.

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