Beer-Infused Musically Inspired Jeans

Coors Banquet, Wrangler and Chase Rice Debut 'Beer Chords'

Coors Banquet has partnered with Wrangler and country singer Chase Rice to introduce a limited-edition product called 'Beer Chords.' This design is sure to immediately capture the attention of consumers, especially country music fans, because the jeans are printed with the musical chords from Rice’s new single 'Connie Lou' using ink that has been infused with actual Coors Banquet beer.

This collaboration marks the third time the two heritage brands have joined forces, and it functions simultaneously as a fashion release and as the world premiere of the song, since the lyrics and chords become legible on the denim before the track officially drops on streaming platforms. With only 250 'Beer Chords' pairs available across two online drops, scarcity drives interest among collectors and brand enthusiasts.

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