College Fandom Jewelry

The BaubleBar Collegiate Collection Helps Students Rep Their School

University of Miami, Texas A&M University, and Penn State University are just a few of the schools represented in the BaubleBar Collegiate Collection, which taps into college fandom with specific colorways and charms. The University of Wisconsin Beaded Charm Bracelet, for instance, spells out B-A-D-G-E-R-S, and includes charms in the shape of a State Street sign, a slice of cheese, and Bucky Badger. In addition to school-specific charm bracelets, necklaces and earrings, the BaubleBar Collegiate Collection includes accessories like hair clips, phone straps and bag charms. A large part of the reason these designs have been a hit with students is that they get the details of individual communities right, whether they recognize a famous chant or campus landmarks.

BaubleBar now works with 25 schools, and about half of its collegiate sales coming through wholesale, so it's easy for students to find styles from the collection through campus bookstores, as well as retail partners like Sporting Goods and Revolve.

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