Fruit-Forward Fragrant Bodycare

Bath & Body Works' Fruit Fusion Franchise is Joyful and Hydrating

Bath & Body Works' Fruit Fusion is a new body care franchise centered on fruit-forward fragrance and lasting hydration, and feel-good formulas that are dermatologist-approved, vegan, and made without sulfates, parabens, and phthalates. In the performance products, hero ingredients like shea butter, coconut oil and hyaluronic acid are in focus, and they're matched with perfumer-crafted fragrances like Watermelon Whirl (sugared watermelon, fresh juice, soft musk,) Banana Blend (whipped banana, smooth vanilla, radiant amber) and Tangerine Twirl (bright tangerine, juicy citrus, solar burst.) As a new, long-term franchise, there are additional scents and formats set to join Fruit Fusion in time.

Fruit Fusion is launching with actress, singer and icon Hilary Duff as brand ambassador and creative partner, who brings confidence, energy and cross-cultural appeal to the body care campaign.

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