Co-Branded Luxury Beach Clubs

Longchamp Partners with the Exclusive Bagno Felice 1

Longchamp has initiated a seasonal partnership with the exclusive Bagno Felice 1 beach establishment in Forte dei Marmi, Italy, to create a branded beach club for the summer. This collaboration involves a comprehensive thematic redesign of the venue and offers an opportunity for immersive brand engagement within a highly aspirational and luxurious context.

Longchamp has immersed the Bagno Felice 1 beach establishment in its signature green hue across various elements, including cabanas, furniture, and decorative accessories.

This initiative is designed to evoke the sophisticated leisure associated with the Tuscan Riviera, offering curated activities such as live music and a dedicated cocktail bar to enhance the guest experience. Furthermore, a nearby retail location will offer a special version of Longchamp's renowned Le Pliage tote, produced in a limited quantity exclusively for this event and location.

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