Rapper-Backed Apparel Lines

Austin Post Makes Its Paris Runway Debut With a Western-Inspired Label

Austin Post, the fashion label from Post Malone, made its debut in Paris this week, unveiling a collection that blended rugged Americana with elevated design. Hosted at Karl Lagerfeld’s former mansion, the runway show closed with a horse trotting out the finale look, underscoring the brand’s Western roots.

Season 1 included fringed leather jackets, snap-front denim shirts, and cowboy boots crafted in collaboration with Texas bootmaker Lucchese. Eyewear was developed with Jacques-Marie Mage, echoing Malone’s affinity for turquoise and Southwestern style. While rich in embellishments like conchos and fringe, the Austin Post line aims for accessibility, with price points set below luxury labels to ensure wearability and longevity.

The Paris debut coincides with a pop-up at Words Sounds Colors & Shapes in the Marais, with a New York presentation scheduled for September 19 - 20. Malone described the line as clothing he’d wear today -- authentic, durable, and deeply personal.

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