Collaborative Seasonal Resort Activations

Laplaya Beach & Golf Resort Debuts the Après Sea Program

LaPlaya Beach & Golf Resort, which is managed by Noble House Hotels & Resorts, has launched the Après Sea program. This initiative is made possible through the company's seasonal partnership with Draper James, the lifestyle brand founded by Reese Witherspoon, and POLYWOOD, a leader in sustainable outdoor furniture.

The Après Sea program is running from July 25 through October 25. This immersive experience weaves together the Draper James by POLYWOOD collection of sustainably crafted outdoor furnishings with refined coastal hospitality. The activation features curated spaces such as the Gulf Lawn with rocking chair sets, deep seating sets, and kids' dining sets, accompanied by Southern-inspired food and beverage service, a kids' activity station, and scenic Gulf views. The SpaTerre Veranda showcases POLYWOOD furnishings alongside hydrangeas and artisanal iced pours of Tea Forté's Lemon Sunshine tea, while the spa offers three wellness treatments inspired by the tea's bright citrus notes.

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