Bladder Leak Protection Campaigns

Always Discreet Partners with the NFL for Protect the Moment

Always Discreet, a brand from Procter & Gamble designed specifically for bladder leak protection, has launched a first-of-its-kind campaign in partnership with the National Football League. The venture features NFL mothers who share their personal experiences to help other women overcome the fear of leaks and stay fully present in life's celebratory moments. The campaign is aptly titled 'Protect the Moment.'

Through their collaboration, Always Discreet and the NFL address the reality that a significant portion of women over 45 experience bladder leaks, a condition that can create anxiety and cause them to withdraw from activities they love. Central to the brand's solution is its RapidDry technology, which quickly converts liquid into a gel to lock in moisture and neutralize odor.

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