Grocery-Inspired Neckties

Aldi Special Ties Celebrates Gen Z's New Favorite Accessory

According to new research from Aldi, over half of Gen Z (57%) claim ties are fashionable again, and more than four in 10 (41%) are wearing them as fashion accessories, prompting the launch of Aldi Special Ties. Once strictly a part of corporate dress codes and formal occasions, the necktie has been reborn as a casual unisex accessory for everyday life, popularized by celebrities, influencers and high-fashion runways.

Aldi's limited-edition Special Ties collection pays tribute to specific items from the supermarket, like Nordpak Slightly Salted Butter, Bramwells Baked Beans and Professor Peppy (a beloved soft drink dupe,) and eligible shoppers in the UK who want to get their hands on the exclusive and coveted fashion accessories can enter to win a set of neckties through a new competition from Aldi.

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