Spoof Fragrance Ads

The Aldi Fragrance Advert Challenges Costly Designer Fragrances

When it comes to fragrance, a higher price tag doesn't guarantee a better scent, and the new Aldi Fragrance Advert calls attention to this by spoofing designer fragrance ads. Inspired by classic luxury perfume campaigns, the Aldi Fragrance Advert is set in a familiar place and stars an easily distracted store colleague, Dave.

According to a research study from Aldi, 67% of Brits believe cheaper perfumes and aftershaves smell better than luxury originals, and more than half say they’ve received more compliments wearing affordable fragrances than designer scents. For shoppers who want to feel and smell their best without breaking the bank, Aldi recently dropped three new Lacura men’s fragrances with premium scents at a fraction of the cost of designer alternatives.

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