Milk-Inspired Fragrance Campaigns

Snif Taps Rob Rausch for Its 2% Fragrance Campaign

Snif has introduced a campaign for its 2% fragrance, which is part of the brand's Milk + Cereal collection, and has partnered with Rob Rausch as the face of the initiative.

The collaboration developed organically after the brand discovered Rausch was a genuine enthusiast of their products, and the campaign was shot at his actual farm in Alabama to authentically reflect his rural roots and the simple, approachable energy he embodies. Snif’s 2% fragrance, which initially launched in April, is inspired by the nostalgic aroma of sweet cereal milk and the comfort of morning routines. Its success has prompted an expansion into body care with the introduction of a Body Whip product that allows for layering the fragrance throughout one's daily regimen.

To further engage consumers, Snif is hosting an in-person event with Rausch at the Chelsea Ulta Beauty location in New York City. As part of this activation, the brand offers a milk break experience that invites fans to interact with both the fragrance and the campaign's personality in a tangible, social setting.

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